Comments on: Leads are people too — write a lead nurturing customer experience brief

By: The Importance of Split Testing

The Importance of Split Testing — Sat, 24 Jul 2010 16:27:22 +0000

[...] Leads are people too — write a lead nurturing customer experience … [...]

By: tomscearce

tomscearce — Tue, 13 Jul 2010 21:04:46 +0000

Excellent addition Tish. Maintaining a personal touch whenever possible is great customer service and brand management.

By: Tish Oye

Tish Oye — Tue, 13 Jul 2010 20:43:34 +0000

Very nice succinct article to remind us of what really is behind the numbers. I would add one more value- Personal value e.g. “Good luck on your STP run” or “I just met another alum of (….).There are TWO of you in the area!”
Thanks, Tom for making me stop and think about this important area.

By: tomscearce

tomscearce — Tue, 13 Jul 2010 20:35:43 +0000

Bruce: spoken like a true practitioner of the marketing arts. I guess it’s no coincidence that I was reminded of our last conversation when I was writing this piece. Thanks for chiming in!

By: Bruce Lee

Bruce Lee — Tue, 13 Jul 2010 19:19:40 +0000

Good stuff Tom. I appreciate any position that supports the recognition of clients/customers/leads as individuals. And I also like how you remind us that every one of them is unique and should be treated as such.