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	<title>The Lord of the Leads &#187; b2b marketing</title>
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	<link>http://thelordoftheleads.com</link>
	<description>Tips, tools, and inspiration from marketing and sales masters.</description>
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		<title>5 reasons Good beats Perfect (almost) every time</title>
		<link>http://thelordoftheleads.com/2012/01/14/5-reasons-good-beats-perfect-almost-every-time/</link>
		<comments>http://thelordoftheleads.com/2012/01/14/5-reasons-good-beats-perfect-almost-every-time/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 00:10:19 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[doing]]></category>
		<category><![CDATA[Donner Party]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[French Enlightenment]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Good]]></category>
		<category><![CDATA[Perfect]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Rome]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Thomas Friedman]]></category>
		<category><![CDATA[Voltaire]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=604</guid>
		<description><![CDATA[The perfect is the enemy of the good. This wonderfully compact nugget of wisdom &#8211; commonly attributed to Voltaire, the French Enlightenment figure &#8211; is a fixture in the vernacular of modern business. My undergraduate French degree doesn’t qualify me to challenge Voltaire’s intellect. But hey, Voltaire hasn’t done a lick of work in over <a href='http://thelordoftheleads.com/2012/01/14/5-reasons-good-beats-perfect-almost-every-time/'>[Read more...]</a>]]></description>
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		<title>Soon taking wing&#8230;</title>
		<link>http://thelordoftheleads.com/2012/01/05/soon-taking-wing/</link>
		<comments>http://thelordoftheleads.com/2012/01/05/soon-taking-wing/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 22:19:22 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[culture change]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=593</guid>
		<description><![CDATA[]]></description>
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		<item>
		<title>Something I wrote over on Google+</title>
		<link>http://thelordoftheleads.com/2011/10/18/something-i-wrote-over-on-google/</link>
		<comments>http://thelordoftheleads.com/2011/10/18/something-i-wrote-over-on-google/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 23:39:18 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=587</guid>
		<description><![CDATA[Like Robert Scoble &#8212; and several other people I follow &#8211; I feel the gravitational pull of G+ as a publishing and engagement platform. I spent some time today writing a commentary on a NY Times Deal Book story from yesterday on Groupon. What I wrote would be called a blog post, if I had published <a href='http://thelordoftheleads.com/2011/10/18/something-i-wrote-over-on-google/'>[Read more...]</a>]]></description>
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		<title>Why Leads Matter &#8211; Part 2 of 3</title>
		<link>http://thelordoftheleads.com/2011/08/17/why-leads-matter-part-2-of-3/</link>
		<comments>http://thelordoftheleads.com/2011/08/17/why-leads-matter-part-2-of-3/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 01:29:52 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[alternatives to focus groups]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[buying process]]></category>
		<category><![CDATA[considered purchase process]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[product planning]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=538</guid>
		<description><![CDATA[Part one of this series described the importance of minimizing friction and maximizing trust as you attract and manage leads. Part two describes how these low-friction, high-trust* leads help you feed your beast. * These adjectives are TLOTL equivalents of free-range, grass-fed, gluten-free, and no high fructose corn syrup. Why Leads Matter, Reason #2: Leads <a href='http://thelordoftheleads.com/2011/08/17/why-leads-matter-part-2-of-3/'>[Read more...]</a>]]></description>
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		<item>
		<title>Why Leads Matter &#8211; Part 1 of 3</title>
		<link>http://thelordoftheleads.com/2011/08/10/why-leads-matter-part-1-of-3/</link>
		<comments>http://thelordoftheleads.com/2011/08/10/why-leads-matter-part-1-of-3/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 07:16:28 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[buying process]]></category>
		<category><![CDATA[lead conversion]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=515</guid>
		<description><![CDATA[I think leads are important. [I know. Shocking.] In fact I think the topic of leads is important enough to warrant at least 10-15 uninterrupted minutes of a CEO’s time each week. As the owner of two small businesses, I know that’s expensive time. Leads are worth it. In each of my next three posts, <a href='http://thelordoftheleads.com/2011/08/10/why-leads-matter-part-1-of-3/'>[Read more...]</a>]]></description>
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