B2b Marketing | The Lord of the Leads

Something I wrote over on Google+

Oct 182011

Like Robert Scoble — and several other people I follow – I feel the gravitational pull of G+ as a publishing and engagement platform. I spent some time today writing a commentary on a NY Times Deal Book story from yesterday on Groupon. What I wrote would be called a blog post, if I had published [Read more...]

Why Leads Matter – Part 2 of 3

alternatives to focus groups, b2b marketing, b2b sales, buying process, considered purchase process, inside sales, marketing automation, product marketing, product planning, research, trust

Aug 172011

Part one of this series described the importance of minimizing friction and maximizing trust as you attract and manage leads. Part two describes how these low-friction, high-trust* leads help you feed your beast. * These adjectives are TLOTL equivalents of free-range, grass-fed, gluten-free, and no high fructose corn syrup. Why Leads Matter, Reason #2: Leads [Read more...]