7 gains to expect by improving inbound sales

The 3 Keys to Marketing Happiness

b2b marketing, budgeting, collaboration, forecasting, fun, marketing to sales handoff, sales effectiveness, truth in advertising, Uncategorized

Apr 162011

Here’s the deal: marketing is hard. If you think marketing is easy, you’re probably not a marketer. Or a human. Yes, you’re probably some kind of replicant who (that?) has been lucky enough to have the Google algorithm programmed into memory. Or you are, in fact, the Google algorithm, crawling this page right now. [In which [Read more...]

7 gains to expect by improving inbound sales

b2b marketing, b2b sales, budgeting, collaboration, culture change, forecasting, inside sales, lead conversion, lead generation, lead rot, lead scoring, marketing automation, marketing to sales handoff, rotting leads, sales effectiveness, sales lead management, sales process, web marketing

Dec 042010

7 gains to expect by improving inbound sales

As I wrote in a previous post, not every company is ready or willing to do the heavy lifting that may be required to sustainably improve their inbound sales process. For some companies, it’s genuinely a case of “not ready.” For others, it’s really a case of “not willing” masquerading as “not ready.” I completely understand “not ready.” As [Read more...]