“A man’s got to know his limitations.” The famous Clint Eastwood line from “Dirty Harry” sums it up. I’m a capable businessman and marketer, but don’t let me anywhere near the creative team when they’re trying to name a product. Oh I can define the product, describe the market for it, detail the buying process [Read more...]
[Post #2 in the "Other Voices" series, featuring Executive Conversation.] As the title of my blog implies, I approach revenue generation through the framework of “the leads.” I believe that repeatable sales success happens when companies commit to optimizing the entire experience of potential buyers, from the initial awareness to the buying decision. How many [Read more...]
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The Yellow Brick RoadThe Lord of the Leads (TLOTL)