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	<title>The Lord of the Leads &#187; copywriting</title>
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	<link>http://thelordoftheleads.com</link>
	<description>Tips, tools, and inspiration from marketing and sales masters.</description>
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		<title>5 reasons Good beats Perfect (almost) every time</title>
		<link>http://falconrygroup.com/5-reasons-good-beats-perfect-almost-every-time/</link>
		<comments>http://falconrygroup.com/5-reasons-good-beats-perfect-almost-every-time/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 00:10:19 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[doing]]></category>
		<category><![CDATA[Donner Party]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[French Enlightenment]]></category>
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		<category><![CDATA[Good]]></category>
		<category><![CDATA[Perfect]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Rome]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Thomas Friedman]]></category>
		<category><![CDATA[Voltaire]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=604</guid>
		<description><![CDATA[The perfect is the enemy of the good. This wonderfully compact nugget of wisdom &#8211; commonly attributed to Voltaire, the French Enlightenment figure &#8211; is a fixture in the vernacular of modern business. My undergraduate French degree doesn’t qualify me to challenge Voltaire’s intellect. But hey, Voltaire hasn’t done a lick of work in over <a href='http://falconrygroup.com/5-reasons-good-beats-perfect-almost-every-time/' onclick="pageTracker._trackPageview('/outgoing/falconrygroup.com/5-reasons-good-beats-perfect-almost-every-time/?referer=');">[Read more...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Fowl: The Turducken Problem</title>
		<link>http://falconrygroup.com/marketing-fowl-the-turducken-problem/</link>
		<comments>http://falconrygroup.com/marketing-fowl-the-turducken-problem/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 21:43:25 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[considered purchase process]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[product naming]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[product names]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=399</guid>
		<description><![CDATA[“A man’s got to know his limitations.” The famous Clint Eastwood line from “Dirty Harry” sums it up. I’m  a capable businessman and marketer, but don’t let me anywhere near the creative team when they&#8217;re trying to name a product. Oh I can define the product, describe the market for it, detail the buying process <a href='http://falconrygroup.com/marketing-fowl-the-turducken-problem/' onclick="pageTracker._trackPageview('/outgoing/falconrygroup.com/marketing-fowl-the-turducken-problem/?referer=');">[Read more...]</a>]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Every Lead Converts</title>
		<link>http://falconrygroup.com/every-lead-converts-part-1/</link>
		<comments>http://falconrygroup.com/every-lead-converts-part-1/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 17:24:31 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[considered purchase process]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[lead conversion]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Pilates]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=203</guid>
		<description><![CDATA[A slight detour for today’s post.  Let’s pay a brief visit to the land of B2C retail fitness, to see if any insights apply to B2B sales and marketing. One regular “client” of my consulting practice is the Pilates and personal training business my wife Heather and I have owned for the past 3.5 years. <a href='http://falconrygroup.com/every-lead-converts-part-1/' onclick="pageTracker._trackPageview('/outgoing/falconrygroup.com/every-lead-converts-part-1/?referer=');">[Read more...]</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Guest post from Bruce Lee: 10 simple techniques to improve your advertising and web site copy.</title>
		<link>http://falconrygroup.com/guest-post-from-bruce-lee-10-simple-techniques-to-improve-your-advertising-and-web-site-copy/</link>
		<comments>http://falconrygroup.com/guest-post-from-bruce-lee-10-simple-techniques-to-improve-your-advertising-and-web-site-copy/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 01:54:38 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[indoor rowing]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Pilates]]></category>
		<category><![CDATA[spinal tap reference]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[wordpress themes]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=184</guid>
		<description><![CDATA[I've always had the idea that the "Lord of the Leads" concept was about mastery of a process; specifically the process of generating and managing "the leads." But successful practictioners of marketing and sales arts understand that real mastery depends on integrating an incredibly diverse range of expertise -- strategy, financial, product, creative, technical, analytical, operational -- into a compelling buying experience for customers. A marketing leader, in particular, must be highly skilled at eliciting and synthesizing high-value contributions from experts in all of these areas. ]]></description>
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		<slash:comments>2</slash:comments>
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