Guest post from Bruce Lee: 10 simple techniques to improve your advertising and web site copy.

A slight detour for today’s post. Let’s pay a brief visit to the land of B2C retail fitness, to see if any insights apply to B2B sales and marketing. One regular “client” of my consulting practice is the Pilates and personal training business my wife Heather and I have owned for the past 3.5 years. [Read more...]

Guest post from Bruce Lee: 10 simple techniques to improve your advertising and web site copy.

b2b marketing, b2b sales, collaboration, copywriting, graphic design, indoor rowing, inside sales, lead generation, marketing communications, marketing to sales handoff, personal training, Pilates, spinal tap reference, Thought Leadership, truth in advertising, Uncategorized, wordpress themes

Jul 282010

Guest post from Bruce Lee: 10 simple techniques to improve your advertising and web site copy.

I’ve always had the idea that the “Lord of the Leads” concept was about mastery of a process; specifically the process of generating and managing “the leads.” But successful practictioners of marketing and sales arts understand that real mastery depends on integrating an incredibly diverse range of expertise — strategy, financial, product, creative, technical, analytical, operational — into a compelling buying experience for customers. A marketing leader, in particular, must be highly skilled at eliciting and synthesizing high-value contributions from experts in all of these areas.