A picture spares us from a thousand words

 b2b marketing, b2b sales, lead generation, lead nurturing, marketing automation, sales process, Thought Leadership
Oct 202010
 
A picture spares us from a thousand words

I’m pleased to share with TLOTL readers the Focus Experts’ Guide: Sales and Marketing Pipeline and Funnel Models. This collection of 14 one-page funnel visualizations was created by sales and marketing leaders who are active on the Focus network. If you spend any time following thought leaders in this space, you’ll recognize most if not [Read more...]

 Posted by tomscearce at 10:04 pm  1 Response »  Tagged with: , , , , ,

Every Lead Converts

 b2b marketing, b2b sales, B2C, considered purchase process, copywriting, graphic design, inside sales, lead conversion, lead generation, lead nurturing, marketing automation, marketing communications, marketing to sales handoff, personal training, Pilates, sales effectiveness, sales lead management, social networking, social networks, web marketing
Aug 052010
 
Every Lead Converts

A slight detour for today’s post.  Let’s pay a brief visit to the land of B2C retail fitness, to see if any insights apply to B2B sales and marketing. One regular “client” of my consulting practice is the Pilates and personal training business my wife Heather and I have owned for the past 3.5 years. [Read more...]

 Posted by tomscearce at 10:24 am  1 Response »
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