A marketing automation infographic and a random Coca-Cola reference

Why Leads Matter – Part 1 of 3

b2b marketing, b2b sales, buying process, lead conversion, lead generation, lead nurturing, marketing automation, marketing communications, sales lead management, sales process, trust, truth in advertising, web marketing

Aug 102011

I think leads are important. [I know. Shocking.] In fact I think the topic of leads is important enough to warrant at least 10-15 uninterrupted minutes of a CEO’s time each week. As the owner of two small businesses, I know that’s expensive time. Leads are worth it. In each of my next three posts, [Read more...]

A marketing automation infographic and a random Coca-Cola reference

b2b marketing, b2b sales, buying process, considered purchase process, inside sales, lead conversion, lead generation, lead scoring, marketing automation, sales effectiveness, sales process, web marketing

Jun 302011

A marketing automation infographic and a random Coca-Cola reference

My friends over at Focus asked me if I wouldn’t mind sharing an infographic they recently published on marketing automation. The infographic has some interesting metrics and data points from leading research and analyst firms covering the MA and CRM space. For anyone wanting a quick intro or an updated “lay of the land” in [Read more...]