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	<title>The Lord of the Leads &#187; marketing communications</title>
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	<link>http://thelordoftheleads.com</link>
	<description>Tips, tools, and inspiration from marketing and sales masters.</description>
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		<title>Soon taking wing&#8230;</title>
		<link>http://thelordoftheleads.com/2012/01/05/soon-taking-wing/</link>
		<comments>http://thelordoftheleads.com/2012/01/05/soon-taking-wing/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 22:19:22 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[culture change]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=593</guid>
		<description><![CDATA[]]></description>
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		<title>Why Leads Matter &#8211; Part 1 of 3</title>
		<link>http://thelordoftheleads.com/2011/08/10/why-leads-matter-part-1-of-3/</link>
		<comments>http://thelordoftheleads.com/2011/08/10/why-leads-matter-part-1-of-3/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 07:16:28 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[buying process]]></category>
		<category><![CDATA[lead conversion]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=515</guid>
		<description><![CDATA[I think leads are important. [I know. Shocking.] In fact I think the topic of leads is important enough to warrant at least 10-15 uninterrupted minutes of a CEO’s time each week. As the owner of two small businesses, I know that’s expensive time. Leads are worth it. In each of my next three posts, <a href='http://thelordoftheleads.com/2011/08/10/why-leads-matter-part-1-of-3/'>[Read more...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Fowl: The Turducken Problem</title>
		<link>http://thelordoftheleads.com/2010/11/22/marketing-fowl-the-turducken-problem/</link>
		<comments>http://thelordoftheleads.com/2010/11/22/marketing-fowl-the-turducken-problem/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 21:43:25 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[considered purchase process]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[product naming]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[product names]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=399</guid>
		<description><![CDATA[“A man’s got to know his limitations.” The famous Clint Eastwood line from “Dirty Harry” sums it up. I’m  a capable businessman and marketer, but don’t let me anywhere near the creative team when they&#8217;re trying to name a product. Oh I can define the product, describe the market for it, detail the buying process <a href='http://thelordoftheleads.com/2010/11/22/marketing-fowl-the-turducken-problem/'>[Read more...]</a>]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Holster that nerd gun! &#8211; 8 Do&#8217;s and Don&#8217;ts for Successful Sales Meetings</title>
		<link>http://thelordoftheleads.com/2010/09/07/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/</link>
		<comments>http://thelordoftheleads.com/2010/09/07/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 09:11:27 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=318</guid>
		<description><![CDATA[Today I saw a question on Focus.com that I found helpful in re-lighting the TLOTL blog boiler, which had been silent since my vacation to Southern California in mid-August. I literally have 5 post concepts from that trip that I have committed to banging out at some point. But sometimes, seeing a business problem in <a href='http://thelordoftheleads.com/2010/09/07/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/'>[Read more...]</a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Every Lead Converts</title>
		<link>http://thelordoftheleads.com/2010/08/05/every-lead-converts-part-1/</link>
		<comments>http://thelordoftheleads.com/2010/08/05/every-lead-converts-part-1/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 17:24:31 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[considered purchase process]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[lead conversion]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Pilates]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=203</guid>
		<description><![CDATA[A slight detour for today’s post.  Let’s pay a brief visit to the land of B2C retail fitness, to see if any insights apply to B2B sales and marketing. One regular “client” of my consulting practice is the Pilates and personal training business my wife Heather and I have owned for the past 3.5 years. <a href='http://thelordoftheleads.com/2010/08/05/every-lead-converts-part-1/'>[Read more...]</a>]]></description>
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		<slash:comments>1</slash:comments>
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