Marketing Communications | The Lord of the Leads

Marketing Fowl: The Turducken Problem

b2b marketing, B2C, considered purchase process, copywriting, marketing communications, product naming

Nov 222010

“A man’s got to know his limitations.” The famous Clint Eastwood line from “Dirty Harry” sums it up. I’m a capable businessman and marketer, but don’t let me anywhere near the creative team when they’re trying to name a product. Oh I can define the product, describe the market for it, detail the buying process [Read more...]

Holster that nerd gun! – 8 Do’s and Don’ts for Successful Sales Meetings

b2b marketing, b2b sales, collaboration, forecasting, inside sales, marketing communications, marketing to sales handoff, sales effectiveness, sales lead management, sales process, truth in advertising, Uncategorized

Sep 072010

Today I saw a question on Focus.com that I found helpful in re-lighting the TLOTL blog boiler, which had been silent since my vacation to Southern California in mid-August. I literally have 5 post concepts from that trip that I have committed to banging out at some point. But sometimes, seeing a business problem in [Read more...]