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	<title>The Lord of the Leads &#187; marketing to sales handoff</title>
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	<link>http://thelordoftheleads.com</link>
	<description>Tips, tools, and inspiration from marketing and sales masters.</description>
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		<title>The 3 Keys to Marketing Happiness</title>
		<link>http://thelordoftheleads.com/2011/04/16/the-3-keys-to-marketing-happiness/</link>
		<comments>http://thelordoftheleads.com/2011/04/16/the-3-keys-to-marketing-happiness/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 22:47:35 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=475</guid>
		<description><![CDATA[Here’s the deal: marketing is hard. If you think marketing is easy, you’re probably not a marketer. Or a human. Yes, you’re probably some kind of replicant who (that?) has been lucky enough to have the Google algorithm programmed into memory. Or you are, in fact, the Google algorithm, crawling this page right now. [In which <a href='http://thelordoftheleads.com/2011/04/16/the-3-keys-to-marketing-happiness/'>[Read more...]</a>]]></description>
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		<slash:comments>8</slash:comments>
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		<title>7 gains to expect by improving inbound sales</title>
		<link>http://thelordoftheleads.com/2010/12/04/7-gains-to-expect-by-improving-inbound-sales/</link>
		<comments>http://thelordoftheleads.com/2010/12/04/7-gains-to-expect-by-improving-inbound-sales/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 00:39:34 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[budgeting]]></category>
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		<category><![CDATA[culture change]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[lead conversion]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead rot]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[rotting leads]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=419</guid>
		<description><![CDATA[As I wrote in a previous post, not every company is ready or willing to do the heavy lifting that may be required to sustainably improve their inbound sales process. For some companies, it’s genuinely a case of “not ready.” For others, it’s really a case of “not willing” masquerading as “not ready.” I completely understand “not ready.” As <a href='http://thelordoftheleads.com/2010/12/04/7-gains-to-expect-by-improving-inbound-sales/'>[Read more...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Holster that nerd gun! &#8211; 8 Do&#8217;s and Don&#8217;ts for Successful Sales Meetings</title>
		<link>http://thelordoftheleads.com/2010/09/07/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/</link>
		<comments>http://thelordoftheleads.com/2010/09/07/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 09:11:27 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=318</guid>
		<description><![CDATA[Today I saw a question on Focus.com that I found helpful in re-lighting the TLOTL blog boiler, which had been silent since my vacation to Southern California in mid-August. I literally have 5 post concepts from that trip that I have committed to banging out at some point. But sometimes, seeing a business problem in <a href='http://thelordoftheleads.com/2010/09/07/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/'>[Read more...]</a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Every Lead Converts</title>
		<link>http://thelordoftheleads.com/2010/08/05/every-lead-converts-part-1/</link>
		<comments>http://thelordoftheleads.com/2010/08/05/every-lead-converts-part-1/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 17:24:31 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[considered purchase process]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[lead conversion]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Pilates]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=203</guid>
		<description><![CDATA[A slight detour for today’s post.  Let’s pay a brief visit to the land of B2C retail fitness, to see if any insights apply to B2B sales and marketing. One regular “client” of my consulting practice is the Pilates and personal training business my wife Heather and I have owned for the past 3.5 years. <a href='http://thelordoftheleads.com/2010/08/05/every-lead-converts-part-1/'>[Read more...]</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Guest post from Bruce Lee: 10 simple techniques to improve your advertising and web site copy.</title>
		<link>http://thelordoftheleads.com/2010/07/28/guest-post-from-bruce-lee-10-simple-techniques-to-improve-your-advertising-and-web-site-copy/</link>
		<comments>http://thelordoftheleads.com/2010/07/28/guest-post-from-bruce-lee-10-simple-techniques-to-improve-your-advertising-and-web-site-copy/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 01:54:38 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[indoor rowing]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Pilates]]></category>
		<category><![CDATA[spinal tap reference]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[wordpress themes]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=184</guid>
		<description><![CDATA[I've always had the idea that the "Lord of the Leads" concept was about mastery of a process; specifically the process of generating and managing "the leads." But successful practictioners of marketing and sales arts understand that real mastery depends on integrating an incredibly diverse range of expertise -- strategy, financial, product, creative, technical, analytical, operational -- into a compelling buying experience for customers. A marketing leader, in particular, must be highly skilled at eliciting and synthesizing high-value contributions from experts in all of these areas. ]]></description>
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		<slash:comments>2</slash:comments>
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