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	<title>The Lord of the Leads &#187; Thought Leadership</title>
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	<link>http://thelordoftheleads.com</link>
	<description>Tips, tools, and inspiration from marketing and sales masters.</description>
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		<title>A picture spares us from a thousand words</title>
		<link>http://thelordoftheleads.com/2010/10/20/a-picture-spares-us-from-a-thousand-words/</link>
		<comments>http://thelordoftheleads.com/2010/10/20/a-picture-spares-us-from-a-thousand-words/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 05:04:07 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=359</guid>
		<description><![CDATA[I’m pleased to share with TLOTL readers the Focus Experts&#8217; Guide: Sales and Marketing Pipeline and Funnel Models. This collection of 14 one-page funnel visualizations was created by sales and marketing leaders who are active on the Focus network. If you spend any time following thought leaders in this space, you’ll recognize most if not <a href='http://thelordoftheleads.com/2010/10/20/a-picture-spares-us-from-a-thousand-words/'>[Read more...]</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Guest post from Bruce Lee: 10 simple techniques to improve your advertising and web site copy.</title>
		<link>http://thelordoftheleads.com/2010/07/28/guest-post-from-bruce-lee-10-simple-techniques-to-improve-your-advertising-and-web-site-copy/</link>
		<comments>http://thelordoftheleads.com/2010/07/28/guest-post-from-bruce-lee-10-simple-techniques-to-improve-your-advertising-and-web-site-copy/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 01:54:38 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[indoor rowing]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Pilates]]></category>
		<category><![CDATA[spinal tap reference]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[wordpress themes]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=184</guid>
		<description><![CDATA[I've always had the idea that the "Lord of the Leads" concept was about mastery of a process; specifically the process of generating and managing "the leads." But successful practictioners of marketing and sales arts understand that real mastery depends on integrating an incredibly diverse range of expertise -- strategy, financial, product, creative, technical, analytical, operational -- into a compelling buying experience for customers. A marketing leader, in particular, must be highly skilled at eliciting and synthesizing high-value contributions from experts in all of these areas. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>BANT is just pining for the fjords!</title>
		<link>http://thelordoftheleads.com/2010/03/23/bant-is-just-pining-for-the-fjords/</link>
		<comments>http://thelordoftheleads.com/2010/03/23/bant-is-just-pining-for-the-fjords/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 23:56:12 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=111</guid>
		<description><![CDATA[There's a good conversation going on over at Focus.com about whether the sales concept of BANT -- Budget Authority Need Timeframe -- is no longer valid in light of how the modern B2B buying process works. The question has been asked: "Is BANT dead?"

I commented on the post, and as part of my continuous effort to drive my own personal "return on contribution" I've re-published my answer to the question in this space. But there are lots of great expert opinions from B2B marketing thought leaders in the original post, so hop on over and have a look!]]></description>
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		<title>210 Marketing Tips for 2010 from the Funnelholic</title>
		<link>http://thelordoftheleads.com/2010/01/20/210-marketing-tips-for-2010-from-the-funnelholic/</link>
		<comments>http://thelordoftheleads.com/2010/01/20/210-marketing-tips-for-2010-from-the-funnelholic/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 18:03:16 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[demand generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[pipeline generation]]></category>
		<category><![CDATA[revenue generation]]></category>
		<category><![CDATA[sales efficiency]]></category>
		<category><![CDATA[tom scearce]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.wordpress.com/?p=89</guid>
		<description><![CDATA[Craig Rosenberg, aka the Funnelholic, has compiled &#8212; with a few additional contributions from myself, Michael Schmeir, and Chris Jablonski &#8211; a great list of 210 B2B marketing tips. The Funnelholic routinely publishes blunt, sometimes irreverent stories from the &#8220;trenches&#8221; of B2B demand generation. His posts always offer a healthy balance of cheeky/punchy copy and practical insights/wisdom. Take <a href='http://thelordoftheleads.com/2010/01/20/210-marketing-tips-for-2010-from-the-funnelholic/'>[Read more...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>ClickPredictions 2010 eBook released!</title>
		<link>http://thelordoftheleads.com/2010/01/20/clickpredictions-2010-ebook-released/</link>
		<comments>http://thelordoftheleads.com/2010/01/20/clickpredictions-2010-ebook-released/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 17:25:50 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[cost of acquisition]]></category>
		<category><![CDATA[demand generation]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[pipeline generation]]></category>
		<category><![CDATA[revenue generation]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales efficiency]]></category>
		<category><![CDATA[tom scearce]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.wordpress.com/?p=84</guid>
		<description><![CDATA[Ambal Balakrishnan has put together this crowd-sourced eBook with contributions from thought leaders such as Doug Kessler, Jon Miller, Craig Rosenberg, Steven Woods, Ardath Albee, and 34 others. Aside from being a valuable collection of marketing prognostications, tips, and resources, the eBook is itself an innovative content delivery vehicle. Take note of the retweet feature on each page which helps contributors maximize their “return on contribution.”]]></description>
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		<slash:comments>0</slash:comments>
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