The Lord of the Leads

There’s a good conversation going on over at Focus.com about whether the sales concept of BANT — Budget Authority Need Timeframe — is no longer valid in light of how the modern B2B buying process works. The question has been asked: “Is BANT dead?”

I commented on the post, and as part of my continuous effort to drive my own personal “return on contribution” I’ve re-published my answer to the question in this space. But there are lots of great expert opinions from B2B marketing thought leaders in the original post, so hop on over and have a look!