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	<title>The Lord of the Leads &#187; truth in advertising</title>
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	<link>http://thelordoftheleads.com</link>
	<description>Tips, tools, and inspiration from marketing and sales masters.</description>
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		<title>Why Leads Matter &#8211; Part 1 of 3</title>
		<link>http://falconrygroup.com/why-leads-matter-part-1-of-3/</link>
		<comments>http://falconrygroup.com/why-leads-matter-part-1-of-3/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 07:16:28 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[buying process]]></category>
		<category><![CDATA[lead conversion]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=515</guid>
		<description><![CDATA[I think leads are important. [I know. Shocking.] In fact I think the topic of leads is important enough to warrant at least 10-15 uninterrupted minutes of a CEO’s time each week. As the owner of two small businesses, I know that’s expensive time. Leads are worth it. In each of my next three posts, <a href='http://falconrygroup.com/why-leads-matter-part-1-of-3/' onclick="pageTracker._trackPageview('/outgoing/falconrygroup.com/why-leads-matter-part-1-of-3/?referer=');">[Read more...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The 3 Keys to Marketing Happiness</title>
		<link>http://falconrygroup.com/the-3-keys-to-marketing-happiness/</link>
		<comments>http://falconrygroup.com/the-3-keys-to-marketing-happiness/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 22:47:35 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=475</guid>
		<description><![CDATA[Here’s the deal: marketing is hard. If you think marketing is easy, you’re probably not a marketer. Or a human. Yes, you’re probably some kind of replicant who (that?) has been lucky enough to have the Google algorithm programmed into memory. Or you are, in fact, the Google algorithm, crawling this page right now. [In which <a href='http://falconrygroup.com/the-3-keys-to-marketing-happiness/' onclick="pageTracker._trackPageview('/outgoing/falconrygroup.com/the-3-keys-to-marketing-happiness/?referer=');">[Read more...]</a>]]></description>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Smart social media – 5 ways KLM gets it right</title>
		<link>http://falconrygroup.com/smart-social-media-5-ways-klm-gets-it-right/</link>
		<comments>http://falconrygroup.com/smart-social-media-5-ways-klm-gets-it-right/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 20:57:04 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[B2C]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=455</guid>
		<description><![CDATA[A friend in Amsterdam shared this video on Facebook today, and I was inspired to spin it here on the TLOTL blog. It struck me as a potential “beginning of the end” in the tedious debate of the question: is social media dead? I refuse to waste pixels issuing birth or death notices for social media (or <a href='http://falconrygroup.com/smart-social-media-5-ways-klm-gets-it-right/' onclick="pageTracker._trackPageview('/outgoing/falconrygroup.com/smart-social-media-5-ways-klm-gets-it-right/?referer=');">[Read more...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Holster that nerd gun! &#8211; 8 Do&#8217;s and Don&#8217;ts for Successful Sales Meetings</title>
		<link>http://falconrygroup.com/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/</link>
		<comments>http://falconrygroup.com/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 09:11:27 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=318</guid>
		<description><![CDATA[Today I saw a question on Focus.com that I found helpful in re-lighting the TLOTL blog boiler, which had been silent since my vacation to Southern California in mid-August. I literally have 5 post concepts from that trip that I have committed to banging out at some point. But sometimes, seeing a business problem in <a href='http://falconrygroup.com/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/' onclick="pageTracker._trackPageview('/outgoing/falconrygroup.com/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/?referer=');">[Read more...]</a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Guest post from Bruce Lee: 10 simple techniques to improve your advertising and web site copy.</title>
		<link>http://falconrygroup.com/guest-post-from-bruce-lee-10-simple-techniques-to-improve-your-advertising-and-web-site-copy/</link>
		<comments>http://falconrygroup.com/guest-post-from-bruce-lee-10-simple-techniques-to-improve-your-advertising-and-web-site-copy/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 01:54:38 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[indoor rowing]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[personal training]]></category>
		<category><![CDATA[Pilates]]></category>
		<category><![CDATA[spinal tap reference]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[wordpress themes]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=184</guid>
		<description><![CDATA[I've always had the idea that the "Lord of the Leads" concept was about mastery of a process; specifically the process of generating and managing "the leads." But successful practictioners of marketing and sales arts understand that real mastery depends on integrating an incredibly diverse range of expertise -- strategy, financial, product, creative, technical, analytical, operational -- into a compelling buying experience for customers. A marketing leader, in particular, must be highly skilled at eliciting and synthesizing high-value contributions from experts in all of these areas. ]]></description>
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		<slash:comments>2</slash:comments>
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