Truth In Advertising | The Lord of the Leads

Smart social media – 5 ways KLM gets it right

B2C, fun, social networking, truth in advertising, Uncategorized

Apr 092011

Smart social media – 5 ways KLM gets it right

A friend in Amsterdam shared this video on Facebook today, and I was inspired to spin it here on the TLOTL blog. It struck me as a potential “beginning of the end” in the tedious debate of the question: is social media dead? I refuse to waste pixels issuing birth or death notices for social media (or [Read more...]

Holster that nerd gun! – 8 Do’s and Don’ts for Successful Sales Meetings

b2b marketing, b2b sales, collaboration, forecasting, inside sales, marketing communications, marketing to sales handoff, sales effectiveness, sales lead management, sales process, truth in advertising, Uncategorized

Sep 072010

Today I saw a question on Focus.com that I found helpful in re-lighting the TLOTL blog boiler, which had been silent since my vacation to Southern California in mid-August. I literally have 5 post concepts from that trip that I have committed to banging out at some point. But sometimes, seeing a business problem in [Read more...]