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	<title>The Lord of the Leads &#187; Uncategorized</title>
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	<link>http://thelordoftheleads.com</link>
	<description>Tips, tools, and inspiration from marketing and sales masters.</description>
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		<title>The 3 Keys to Marketing Happiness</title>
		<link>http://thelordoftheleads.com/2011/04/16/the-3-keys-to-marketing-happiness/</link>
		<comments>http://thelordoftheleads.com/2011/04/16/the-3-keys-to-marketing-happiness/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 22:47:35 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=475</guid>
		<description><![CDATA[Here’s the deal: marketing is hard. If you think marketing is easy, you’re probably not a marketer. Or a human. Yes, you’re probably some kind of replicant who (that?) has been lucky enough to have the Google algorithm programmed into memory. Or you are, in fact, the Google algorithm, crawling this page right now. [In which <a href='http://thelordoftheleads.com/2011/04/16/the-3-keys-to-marketing-happiness/'>[Read more...]</a>]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Smart social media – 5 ways KLM gets it right</title>
		<link>http://thelordoftheleads.com/2011/04/09/smart-social-media-%e2%80%93-5-ways-klm-gets-it-right/</link>
		<comments>http://thelordoftheleads.com/2011/04/09/smart-social-media-%e2%80%93-5-ways-klm-gets-it-right/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 20:57:04 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[B2C]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=455</guid>
		<description><![CDATA[A friend in Amsterdam shared this video on Facebook today, and I was inspired to spin it here on the TLOTL blog. It struck me as a potential “beginning of the end” in the tedious debate of the question: is social media dead? I refuse to waste pixels issuing birth or death notices for social media (or <a href='http://thelordoftheleads.com/2011/04/09/smart-social-media-%e2%80%93-5-ways-klm-gets-it-right/'>[Read more...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A/B testing &#8211; it&#8217;s not just for web sites anymore</title>
		<link>http://thelordoftheleads.com/2011/04/08/ab-testing-its-not-just-for-web-sites-anymore/</link>
		<comments>http://thelordoftheleads.com/2011/04/08/ab-testing-its-not-just-for-web-sites-anymore/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 01:46:45 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[a/b testing]]></category>
		<category><![CDATA[buyer behavior]]></category>
		<category><![CDATA[consumer packaged goods]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/2011/04/08/ab-testing-its-not-just-for-web-sites-anymore/</guid>
		<description><![CDATA[Lowe&#8217;s Hardware in Seattle is currently carrying two boxes of the same Procter &#038; Gamble product. I&#8217;m stocking up so I bought both, but I wonder which packaging &#8216;converts&#8217; better?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Holster that nerd gun! &#8211; 8 Do&#8217;s and Don&#8217;ts for Successful Sales Meetings</title>
		<link>http://thelordoftheleads.com/2010/09/07/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/</link>
		<comments>http://thelordoftheleads.com/2010/09/07/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 09:11:27 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[truth in advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=318</guid>
		<description><![CDATA[Today I saw a question on Focus.com that I found helpful in re-lighting the TLOTL blog boiler, which had been silent since my vacation to Southern California in mid-August. I literally have 5 post concepts from that trip that I have committed to banging out at some point. But sometimes, seeing a business problem in <a href='http://thelordoftheleads.com/2010/09/07/holster-that-nerd-gun-8-dos-and-donts-for-successful-sales-meetings/'>[Read more...]</a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>4 Tips for Selling in the Moment</title>
		<link>http://thelordoftheleads.com/2010/08/09/4-tips-for-selling-in-the-moment/</link>
		<comments>http://thelordoftheleads.com/2010/08/09/4-tips-for-selling-in-the-moment/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 19:09:33 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[considered purchase process]]></category>
		<category><![CDATA[Other Voices]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thelordoftheleads.com/?p=225</guid>
		<description><![CDATA[[Post #2 in the "Other Voices" series, featuring Executive Conversation.] As the title of my blog implies, I approach revenue generation through the framework of “the leads.” I believe that repeatable sales success happens when companies commit to optimizing the entire experience of potential buyers, from the initial awareness to the buying decision.  How many <a href='http://thelordoftheleads.com/2010/08/09/4-tips-for-selling-in-the-moment/'>[Read more...]</a>]]></description>
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		<slash:comments>1</slash:comments>
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