Comments for The Lord of the Leads

Comment on The 3 Keys to Marketing Happiness by tomscearce

tomscearce — Tue, 25 Oct 2011 00:06:49 +0000

Thanks for sharing your thoughts, Sue. Touchy/feely comments are permitted and encouraged, especially on a post that dares to suggest marketing and happiness can co-exist. As a fellow marketer, you probably know better than most how UN-happiness (or mistrust, or outright fear) can occupy the space between buyers and sellers. If this system (or any system) is to be reformed, idealistic insiders will have to lead La Revolucion. I’ve got prayer beads in one hand, a Molotov cocktail in the other, and a tablet running Google Analytics and Powerpoint in my backpack. Let’s do this thing. :-)

Comment on The 3 Keys to Marketing Happiness by Sue Cummings

Sue Cummings — Sat, 22 Oct 2011 23:27:23 +0000

OK, late to the conversation obviously but just finding your blog now. Excellent “rules” – they resonate and provoke; I don’t normally think about marketing in terms of finding happiness. I’m struck by the thread that runs through them, which — risking being touchy/feely here — is balance and reconciliation: listen and act; journey and destination; minimize risk and try new things. Cool.

Comment on The 3 Keys to Marketing Happiness by tomscearce

tomscearce — Mon, 13 Jun 2011 16:25:21 +0000

Thank you Duncan. I tend to view measurement discipline as the tip of the “Seek the Truth” spear, but it could easily stand alone as it’s own “key to happiness.” Marketing and Sales are one of the last places in the enterprise where fact-free conversations are tolerated and sometimes given serious weight in decision-making. But the impact of those conversations is large on the rest of the company. So let’s bring more facts to the discussion and make better decisions!

Comment on The 3 Keys to Marketing Happiness by Duncan Macdonald

Duncan Macdonald — Mon, 13 Jun 2011 15:57:17 +0000

Good Post – I would add “If it can’t be measured then don’t do it.” With the tools available to marketers these days everything should be measured and then efforts refocussed.

Comment on The 3 Keys to Marketing Happiness by tomscearce

tomscearce — Thu, 21 Apr 2011 18:00:49 +0000

Agree completely Terry. Action doesn’t always lead to great results, but it always leads to knowledge, which leads to better actions and better results over time. Thanks for your comment!