Over the past year, I’ve had the good fortune to speak with 80+ B2B marketers at leading U.S. companies. I’ve taken extensive notes during each of these discussions and have learned some interesting things. Here’s a few highlights: 1) In nearly all of those conversations, the topic of marketing automation and lead nurturing has come up. 2) [Read more...]
Much has already been written and said about how B2B buyer behavior has forever changed the role of marketing and sales. But there are several emerging and interrelated trends that have a bearing on where we go from here. I’ll loosely classify these trends as follows: high unemployment, tight capital/credit markets, personal branding, social networking, and low-cost/free, self-service publishing platforms (Wordpress, etc). The confluence of these trends is creating an effect that I’m calling “mass expertization.”
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The Yellow Brick RoadThe Lord of the Leads (TLOTL)