ClickPredictions 2010 eBook released!

5 reasons Good beats Perfect (almost) every time
The perfect is the enemy of the good. This wonderfully compact nugget of wisdom – commonly attributed to Voltaire, the French Enlightenment figure – is a fixture in the vernacular of modern business. My undergraduate French degree doesn’t qualify me to challenge Voltaire’s intellect. But hey, Voltaire hasn’t done a lick of work in over [Read more...]
The 3 Keys to Marketing Happiness
Here’s the deal: marketing is hard. If you think marketing is easy, you’re probably not a marketer. Or a human. Yes, you’re probably some kind of replicant who (that?) has been lucky enough to have the Google algorithm programmed into memory. Or you are, in fact, the Google algorithm, crawling this page right now. [In which [Read more...]
New white paper on Medical Device demand generation
Most of my readers may not work in the medical device field, but there are some nuggets in the piece that can be applied “horizontally.”
Are you a rainmaker or a meteorologist?
A CFO with whom I once worked shared with me the qualities he believed essential in a VP of Sales. As he worked up the list from bottom to top, I was certain that some variation of “consistently achieving revenue and gross margin quota” was going to occupy the #1 slot. But instead, he treated me to [Read more...]
Smart social media – 5 ways KLM gets it right
A friend in Amsterdam shared this video on Facebook today, and I was inspired to spin it here on the TLOTL blog. It struck me as a potential “beginning of the end” in the tedious debate of the question: is social media dead? I refuse to waste pixels issuing birth or death notices for social media (or [Read more...]

210 Marketing Tips for 2010 from the Funnelholic

Jan 202010

Craig Rosenberg, aka the Funnelholic, has compiled — with a few additional contributions from myself, Michael Schmeir, and Chris Jablonski – a great list of 210 B2B marketing tips. The Funnelholic routinely publishes blunt, sometimes irreverent stories from the “trenches” of B2B demand generation. His posts always offer a healthy balance of cheeky/punchy copy and practical insights/wisdom.

Take a look at the tip list here.

BTW, we’re working on another list of 50 “marketing hipster” terms and concepts for imminent publication. Should also be an informative and entertaining read. Stay tuned!

ClickPredictions 2010 eBook released!

marketing automation, Thought Leadership, Uncategorized

Jan 202010

The folks over at ClickDocuments have released a great eBook containing predictions and marketing tips from marketers in the content, B2B, email, and social media categories. Ambal Balakrishnan has put together this crowd-sourced eBook with contributions from thought leaders such as Doug Kessler, Jon Miller, Craig Rosenberg, Steven Woods, Ardath Albee, and 34 others.

Aside from being a valuable collection of marketing prognostications, tips, and resources, the eBook is itself an innovative content delivery vehicle. Take note of the retweet feature on each page which helps contributors maximize their “return on contribution.” Also, all of the links in the eBook open the target page with a StumbleUpon-style toolbar which gives readers the opportunity to learn more about the eBook sponsor, Marketo. I’m impressed with how the eBook was packaged and executed; balancing the needs of the audience, the contributors, and the sponsor.

Have a look at the eBook and please make ample use of that retweet feature!

Get the ClickPredictions eBook!