Over the past year, I’ve had the good fortune to speak with 80+ B2B marketers at leading U.S. companies. I’ve taken extensive notes during each of these discussions and have learned some interesting things. Here’s a few highlights: 1) In nearly all of those conversations, the topic of marketing automation and lead nurturing has come up. 2) [Read more...]
By most accounts, 2009 has been a breakout year for the marketing automation space. And while the category itself is not new, we now have a robust and growing ecosystem of vendor solutions, resellers, agencies, consultants, integrators, and marketers with deployment experience. However, as we discovered over the 10-year evolution of the Hosted CRM market, there are always hard knocks and lessons learned on the way to excellence. So as we head into 2010, let’s hear from those who’ve been there and done marketing automation: what are the key issues for marketers to prepare for (and overcome) when implementing a solution?
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The Yellow Brick RoadThe Lord of the Leads (TLOTL)