Ambal Balakrishnan has put together this crowd-sourced eBook with contributions from thought leaders such as Doug Kessler, Jon Miller, Craig Rosenberg, Steven Woods, Ardath Albee, and 34 others. Aside from being a valuable collection of marketing prognostications, tips, and resources, the eBook is itself an innovative content delivery vehicle. Take note of the retweet feature on each page which helps contributors maximize their “return on contribution.”
Much has already been written and said about how B2B buyer behavior has forever changed the role of marketing and sales. But there are several emerging and interrelated trends that have a bearing on where we go from here. I’ll loosely classify these trends as follows: high unemployment, tight capital/credit markets, personal branding, social networking, and low-cost/free, self-service publishing platforms (Wordpress, etc). The confluence of these trends is creating an effect that I’m calling “mass expertization.”
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The Yellow Brick RoadThe Lord of the Leads (TLOTL)