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	<title>The Lord of the Leads &#187; marketing ROI</title>
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		<title>3 ways lead nurturing drives sales and marketing success</title>
		<link>http://thelordoftheleads.com/2010/06/24/3-ways-lead-nurturing-drives-sales-and-marketing-success/</link>
		<comments>http://thelordoftheleads.com/2010/06/24/3-ways-lead-nurturing-drives-sales-and-marketing-success/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 23:21:15 +0000</pubDate>
		<dc:creator>tomscearce</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing to sales handoff]]></category>
		<category><![CDATA[sales effectiveness]]></category>
		<category><![CDATA[sales lead management]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[marketing ROI]]></category>

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		<description><![CDATA[There are several ways lead nurturing can drive performance gains in your sales and marketing function. I’ll provide a few examples below as oversimplified and linear “cause -> effect” cases, with the obvious caveat that, in practice, there’s a fair amount of interplay between these causes and effects.]]></description>
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