Most of my readers may not work in the medical device field, but there are some nuggets in the piece that can be applied “horizontally.”
Jan 162010
Over the past year, I’ve had the good fortune to speak with 80+ B2B marketers at leading U.S. companies. I’ve taken extensive notes during each of these discussions and have learned some interesting things. Here’s a few highlights: 1) In nearly all of those conversations, the topic of marketing automation and lead nurturing has come up. 2) [Read more...]
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The Yellow Brick RoadThe Lord of the Leads (TLOTL)